As the coronavirus pandemic has forced Italy to shut down, a family-owned maker of biohazard masks is doing a roaring trade and planning to float on Milan’s stock exchange.

GVS SpA, which tests its masks with a live virus, has hired Goldman Sachs Group Inc. and Mediobanca SpA to manage an initial public offering as soon as April—if financial markets remain open. Lazard Ltd. is advising the company.

European…

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